Following a global survey commissioned by Lego and conducted by the Geena Davis Institute on Gender in Media, the Danish company announced they’ll take steps towards removing gender-bias in their toys and marketing, including stopping the use of labelling toys “for girls” or “for boys”. Lego will also work to expand the diversity of characters and roles represented in their products, in the hopes of every child being able to identify with the toys.
Mums, get ready to become master builders! (Lego ensures that Building has never been more fun with their Building Instructions app…just in case you need it 🙂